PUBLIC RELATIONS
My publicity efforts have yielded print and online exposure for some stellar clients.

El Take It Easy :: Media Placement

SD Uptown News :: VIDEO: KFMB :: DiscoverSD :: SanDiego.com :: SD Union-Tribune :: KPBS - Culture Lust :: 944 San Diego :: Thrillist :: Urbanist Guide

El Take It Easy :: Press Materials

:: Electronic Press Kit

The Pearl Hotel :: Media Placement
USA Today :: Hospitality Design :: 944 San Diego :: Riviera Magazine :: Riviera Interiors :: San Diego Home & Garden :: Serving San Diego

The Pearl Hotel :: Press Materials

:: Electronic Press Kit

The Linkery :: Media Placement
Imbibe Magazine :: US Airways Magazine

Press Releases and Social Media Releases :: Various Clients

:: Inhabit Space, Inc. Renovates Historic Al Jolson Estate in Los Angeles

WEB CONTENT

I have been the primary content writer for several exciting lifestyle sites, including:

The Pearl Hotel (Original Web content) »View Site

Groove 24/7 Radio (Original Web content) »View Site

L.W.P. Group, Inc. (Content refresh) »View Site

Contiki Holidays (Original Web content)

Contiki sought a series of snappy and snarky tour introductions (highlighted prior to "Trip Itinery") to motivate purchase behavior by an 18-35 target audience.

• Aegean Classic »View Sample (PDF)
• Aussie Explorer »View Sample (PDF)
• Beaches and Reefs »View Sample (PDF)
• ADDITIONAL PDFs COMING SOON!

EMAIL MKTG.

The Pearl Hotel (Email Newsletters)

February 2008 :: April 2008 :: September 2008

October 2008 :: December 2008

CSA Travel Protection (Email Newsletters)

View Sample 1 :: View Sample 2 :: View Sample 3 :: View Sample 4

MARKETING COLLATERAL

COMMUNITY, A New Brand of Apartment :: Electronic Brochure

I conceived and wrote all copy for this electronically-delivered promotional brochure. Macoe Swett provided design and layout. The piece introduced investors, media, and residents to COMMUNITY, an artist and eco-friendly "brand," which opened in fall 2008.

:: View COMMUNITY Electronic Brochure

Port of San Diego :: Brochure*
The Port of San Diego required a brochure for its B Street Cruise Ship Terminal. The objective was to highlight physical improvements and to promote the terminal as a home for major cruise lines. Responsibilities: Tagline creation, research and writing.
View Sample 1 :: View Sample 2 :: View Sample 3

San Diego Data Processing Corp. (DPC) :: Annual Report*
DPC, the City of San Diego’s in-house technology arm, distributed its 1999 annual report to key stakeholders -- the mayor, city council, local/regional government agencies, and the international technology community. Responsibilities: Research and writing.

View Sample 1 :: View Sample 2 :: View Sample 3

ADVERTORIAL
ANTHONY’S FISH GROTTO :: RESTAURANTS
Catherine Ghio understood that good ingredients made lasting creations. As a mother of three children, she embodied this idea by blending love, a main ingredient with equal amounts of tenderness and nurturing. »FULL STORY :: »View Article Layout

JEFF SCHWALL :: TIME WARNER
Don’t tell Jeff Schwall that there’s nothing to watch on television. This is a man who has access to Sex and the City and who’s also the kingpin for The Sopranos’ local “operations.” »FULL STORY :: »View Article Layout

LANDMARKS :: SAN DIEGO SPORTS ARENA
The official attendance was 11,692 on November 17, 1966, when the San Diego Gulls of the Western Hockey League won their home opener, four goals to one. That night, beyond the box score, the people of San Diego realized a greater, more enduring sports achievement. »FULL STORY :: »View Article Layout

THOMAS V. WORNHAM :: WELLS FARGO BANK
Thomas V. Wornham is following in the footsteps of banking giants. At the same time, the 19-year Wells Fargo veteran and third-generation San Diego native is successfully forging his own path. »FULL STORY :: »View Article Layout

VOICE-OVER WORK
SAN DIEGO INTERNATIONAL AUTO SHOW
The promoters of the 2008 San Diego International Auto Show required experienced voice talent for their series of radio and television spots. I was happy to oblige. Here is the result! »Watch Television Advertisement

***

*Denotes clients and projects/materials serviced and developed, respectively, in my capacity as Public Relations Manager, and later, as an independent contractor for MJE Marketing Services.

^Top